Liv’n Out Loud! Clothing Celebrates First Year of Success Selling its Customers
Much More Than Style – a Human Lifestyle
Customers invited to share their personal empowerment stories on the company’s website,
to inspire others to make dramatic life changes
HAMPSTEAD, N.H. , August 7, 2006 – Many clothing companies focus solely on style, but Liv’n Out Loud! Clothing Co.
is blazing a new path in the apparel industry by selling not just style – but a free-spirited lifestyle.
Liv’n Out Loud!’s casual apparel features bold, thoughtful, meaningful and fun expressions meant to inspire and empower people, in a dazzling palette of more than 30 sun-washed colors. Among the over 20 expressions emblazoned on the clothing include "Defy mediocrity", “Become your own hero”, and “I’m not beautiful like you. I’m beautiful like me.”
Celebrating its first year in business, the company is already:
- Attracting loyal fans from across the country and around the globe, including customers from Italy and Canada.
- Gaining media attention in numerous publications in the Northeast , which will soon
be supplemented by upcoming features in Entrepreneur and GO NYC magazines.
- Penetrating the thick skin of the apparel rep market; working with reps in New England, Texas and the West Coast (with more on the way) who feel that Liv’n Out Loud! Clothing ‘is the next big thing’.
- Earning the endorsement of celebrities, such as actor Alec Baldwin. “I hope everyone will
support the Liv’n Out Loud! product line and embrace the freedom of the Liv’n Out Loud! lifestyle,” Baldwin said.
What makes Liv’n Out Loud! especially unique is that it encourages customers to share their personal empowerment stories on its website. The goal is to inspire others to make positive changes in their own lives, to help enable them to live their lives more fully and more authentically.
“We are ecstatic to be celebrating our first anniversary, but we are even more moved by our customers’ inspirational life stories,” said Kristine Fichera, president and co-founder of Liv’n Out Loud! Clothing Company. “Our clothing and messages give relaxed comfort to customers’ bodies and souls, and our website provides an outlet for sharing their personal stories of courage – with the hope that they may inspire others to follow their own dreams, and to Live Out Loud!”
Liv’n Out Loud! is a labor of love for Fichera and co-founder Alyson Bruu. The two women created the company, following
a personal disaster, as a way of doing something more meaningful with their lives. In 2004, Bruu nearly died from complications following routine surgery, while Fichera gave up a lucrative, six-figure-salaried position and a 16-year corporate career to start the business.
“What makes Liv’n Out Loud! stand out is that we sell a one-of-a-kind brand that embodies the human spirit and inspires people to live authentically,” said Alyson Bruu, executive vice president and co-founder. “We give our customers clothes that they simply can’t wait to put on because they make them feel more alive. In fact, some customers have told us they
feel more confident simply walking down the street wearing our apparel! Building on our first year of tremendous success, our going-forward strategy is to further spur self-empowerment by getting our full line into more retail outlets in the U.S. and around the world.”
About Liv’n Out Loud!
Liv’n Out Loud! Clothing Company, based in Hampstead, NH, makes clothes for the soul; clothing that embodies the human spirit. 100% cotton “comfort-stuffs” in over 30 sun-washed tones that convey a full range of evocative quotes, inspirational sayings, encouraging messages, and motivating thoughts. Stuff that, when pulled over your head, inspires you to live the life you’ve only dared to imagine. The Logo and Lifestyle lines includes Relaxed and Slim Fit short and long sleeve tees,
V-Neck short sleeve tees, Cap-Sleeve tees, Tank Tops, Ringer tees, Hoodie, Boxy and Full Zip sweatshirts, baseball hats,
tote bags, tire covers, and mugs.
Customers can purchase the company’s merchandise online at www.livnoutloud.com, or by phone at 603-329-9599.
Liv’n Out Loud! products are also available in select retail stores in the United States.
The company donates a portion of its sales to the American Society for the Prevention of Cruelty to Animals (ASPCA).
Liv’n Out Loud! Clothes for the Soul
Media Contact:
Alyson Bruu
Liv’n Out Loud! Clothing Company
603-329-9599
alyson@livnoutloud.com
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