Liv'n Out Loud Clothing Company Releases 5 New Customer-Inspired Tees

'Naming Contest' Brings Customers and Prospects Closer to the Liv'n Out Loud! Brand

HAMPSTEAD, N.H. , November, 6 2006 – In an effort to more closely involve their customers and prospects in the
Liv'n Out Loud! brand, Co-Founders Alyson Bruu and Kristine Fichera launched a global Customer Contest titled "3 for 3". The contest invited each person to submit their favorite personal saying; a saying that they strongly related to or lived by. A saying they thought to be powerful enough to adorn a Liv'n Out Loud! Lifestyle Tee and complement the overall tone and tenor of the Liv'n Out Loud! Clothing Company.

"When Alyson first came up with this concept, I thought it was a great idea" said Kristine Fichera, Bruu's partner. "I felt it was a good strategic move to invite the public into our process; to give them the opportunity to become more intimate with our brand. So we designed the campaign, pulled the trigger and within minutes our inboxes were popping! And it didn't stop for a week! We received literally hundreds and hundreds of brilliant, funny, soulful, sassy and some slightly left-of-center
t-shirt ideas. We loved it!"

Then came the difficult task of culling down the hundreds of ideas into a Top 10 list, which would then be put to the public for voting. "It was really, really hard to select only 10 sayings!" said Bruu. "So many of them were intriguing, interesting and evocative, but we had to pick only those we thought would have the most impact on our demographic".

The Top 10 Sayings were then showcased in a colorful, highly stylized email campaign and broadcast to the Liv'n Out Loud! universe. The voting began, continued for a week and the top 3 vote-getters finally became evident.

"Out of the Top 10 sayings that were put to the public, 5 of them jumped out to an immediate lead and never looked back", said Fichera. "They gathered a head of steam all through voting week and came through as the clear winners in the end".

Here are the Top 3 Winning Sayings, along with the names of those who submitted them. These sayings will adorn the next release of Lifestyle Tees:

FIRST PLACE: "If you judge me, know the truth about me"
Ann
Penn Yan, NY

SECOND PLACE: "Be someone's moment"
Michele
Miami Beach, FL

THIRD PLACE: "Never Settle"
Kathy
Merrimack, NH

"But we also had two sayings that were tied for 4th place -- and only one vote behind 3rd place -- so we decided to add these 2 shirts to our next release as well!" said Bruu. "So now we are offering a total of five new Lifestyle Tees.all inspired by our customers and voted on by our customers Here are two addition sayings that'll adorn a Liv'n Out Loud! Lifestyle Tee:

Yagottawanna!
Diane Mystic, CT

"Adversity doesn't build character, It reveals it"
Susan
Floral Park, NY

All of these Lifestyle Tees are available for ordering immediately on Liv'n Out Loud! website

About Liv’n Out Loud!
Liv’n Out Loud! Clothing Company, based in Hampstead, NH, makes clothes for the soul; clothing that embodies the human spirit. 100% cotton “comfort-stuffs” in over 30 sun-washed tones that convey a full range of evocative quotes, inspirational sayings, encouraging messages, and motivating thoughts. Stuff that, when pulled over your head, inspires you to live the life you’ve only dared to imagine. The Logo and Lifestyle lines includes Relaxed and Slim Fit short and long sleeve tees,
V-Neck short sleeve tees, Cap-Sleeve tees, Tank Tops, Ringer tees, Hoodie, Boxy and Full Zip sweatshirts, baseball hats,
tote bags, tire covers, and mugs.

Customers can purchase the company’s merchandise online at www.livnoutloud.com, or by phone at 603-329-9599.
Liv’n Out Loud! products are also available in select retail stores in the United States.

The company donates a portion of its sales to the American Society for the Prevention of Cruelty to Animals (ASPCA).

Liv’n Out Loud! Clothes for the Soul


Media Contact:
Alyson Bruu
Liv’n Out Loud! Clothing Company
603-329-9599
alyson@livnoutloud.com